Create trackable campaign URLs for Google Analytics in seconds. Measure exactly where your traffic comes from.
Add UTM tags to any destination URL — your website, landing page, or blog post.
Use the tagged URL in ads, emails, social posts, or any campaign channel.
Google Analytics (GA4) reports each source, medium, and campaign separately.
A UTM link is a regular URL with special tracking parameters appended to it. When someone clicks the link, Google Analytics records where they came from, what channel brought them, and which campaign they were part of. UTM stands for Urchin Tracking Module.
Yes — Google Analytics treats Facebook and facebook as two separate sources. Always use lowercase to keep your data consistent. This is the most common UTM mistake.
Underscores are the convention: summer_sale not summer-sale. Both work technically, but underscores keep Analytics reports cleaner and are the industry standard.
In GA4: Reports → Acquisition → Traffic acquisition, filtered by Session source/medium or Session campaign. In Universal Analytics: Acquisition → Campaigns → All Campaigns.
No — Google ignores UTM parameters when indexing. However, ensure your canonical tag always points to the clean URL without UTM parameters, or you risk duplicate content issues.
SpyBrand monitors your competitors' digital presence and alerts you when they change strategy, launch new content, or shift their messaging.