Introducing Budget Optimiser: Your AI-Powered 10-Week Marketing Spend Plan

Stop Guessing Where Your Marketing Budget Should Go One of the most common questions we hear from SpyBrand users is: "I know my competitors are outspending me — but where exactly should I focus my budget to make the biggest impact?" Until now, the honest answer was "it depends." Today, we can give you something better: a precise, data-driven 10-week plan. We're launching Budget Optimiser — a new tool available on Standard and Premium plans that generates a week-by-week marketing budget allocation across all four key channels: Meta Ads, Google Ads, Organic Social, and Apex Gig. How It Works Budget Optimiser doesn't just split your budget evenly across 10 weeks. It analyses two data streams simultaneously and blends them using a hybrid weighting engine: Competitor activity patterns — your SpyBrand reports track when your competitors are most active online. Budget Optimiser identifies those "high opportunity" windows — periods when competitor noise spikes, meaning your audience is already primed and paying attention. These become your peak spend weeks. Your own performance data — if you've connected your social accounts, the tool reads your historical engagement trends. A positive trend (engagement rising) shifts budget toward later campaign weeks to capitalise on momentum. A declining trend front-loads spend to rebuild visibility fast. The result is a 10-week plan where some weeks get 40–60% more budget than others — not randomly, but because the data says those are the moments when your spend will work hardest. Connected to the Entire SpyBrand Ecosystem Budget Optimiser doesn't exist in isolation. It's built to work with every other tool in your SpyBrand dashboard: Reports → Your latest competitor analysis feeds directly into the allocation engine. The keywords your competitors rank for, their social scores, and their activity spikes all influence how your budget is distributed. Marketing Calendar → Once your plan is generated, 10 weekly budget events are automatically added to your Marketing Calendar. You'll see your campaign window at a glance, alongside your content schedule. Maya AI → Every plan includes a "Ask Maya" shortcut. Click it and Maya receives your full budget plan as context and immediately offers channel-specific advice — what creative to run during high-opportunity weeks, what keywords to target with your Google spend, and how to structure your Organic Social posting schedule. Week-by-Week Breakdowns + Setup Tutorials Each week in your plan includes four channel cards showing the exact pound allocation, a justification (why this channel gets more this week), and daily tips drawn from your report's recommendations. We've also embedded step-by-step ad setup guides for each channel — so if you've never set up a Meta Ads campaign or configured Google Ads conversion tracking, you don't need to leave SpyBrand to figure it out. Real Cost Benchmarks Alongside your weekly plan, Budget Optimiser includes a Cost Checklist tab — a breakdown o